Big Brands Need Big Type
with Bobby C. Martin
When you think of corporate identity, a logo is the first thing that comes to mind. What’s the role of type? Where does it fall on the great hierarchy of brand elements? Bobby C. Martin Jr. of OCD will argue that type might be a brand’s design MVP.
About Bobby C. Martin
As a Founding Partner, Bobby Martin guides the Original Champions of Design’s culture and sets the relentless standard of design and vision for the company. Since founding, the branding and design agency, with Jennifer Kinon in 2010, Martin has partnered with a wide range of clients such as Dartmouth, Girl Scouts of the USA, the National Basketball Association, The New York Times and The Studio Museum in Harlem to ensure their growth and creative goals.
Prior to founding OCD, Martin led an internal design team for Nokia in London where he oversaw brand identity across their global packaging range. He also served as design director of Jazz at Lincoln Center where he worked with Artistic Director, Wynton Marsalis, to bring the brand to life and reach new audiences.
Fast Company recently named Bobby Martin one of the “Most Creative People in Business”. He is a board member of the Type Directors Club and served on the board of AIGA/NY from 2006-08.
Bobby Martin graduated from Virginia Commonwealth University and earned an MFA from the School of Visual Arts where is also faculty.