Keedy Sans Back and Forth, or Postmodernism—An Incomplete Project
with Mr. Keedy
In 1991 Emigre magazine released a new digital typeface that set out to “willfully contradict expectations” and help usher in the postmodern era of typography. Twenty-eight years later the project is expanded and brought to completion. In typography and type design the past is always present, and the way we interpret the relationship between past and present informs the future. See what the 20th century had in store for the 21st.
About Mr. Keedy
Mr. Keedy is an educator, designer, type designer, and writer, who has been teaching in the Graphic Design Program at California Institute of the Arts since 1985. He has been recognized for his design work for institutional and commercial clients in branding, packaging and publication design. His design work has been published in Typography Sketchbooks, New Ornamental Type: Decorative Lettering in the Digital Age, The Handy Book of Artistic Printing, Boxed and Labelled: New Approaches to Packaging Design, New Design: Los Angeles, LACE: Living the Archive, and in the textbooks Graphic Design in Context and Graphic! Design History. His essays have been published in Eye, I.D., Emigre, Critique, Idea, Adbusters, Looking Closer One, Two, and Four, and The Education of a Graphic Designer. His work has most recently been exhibited at MoMA, SFMoMA, CAM Raleigh, and The Biennial of Graphic Design, Brno, Czech Republic. His typeface Keedy Sans was added to MoMA’s permanent Architecture and Design Collection in 2011.